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Business
Vision Statement
A future-oriented statement that describes what the company wants to become or achieve in the long term.
Vision statements are aspirational and emotional. They inspire people. Mission is about what you do today; vision is about where you are going tomorrow.
It's the picture of the mountain top you want to reach in 10 or 20 years.
Real world: Microsoft's vision was once "a computer on every desk and in every home." It gave the whole company a clear long-term target to work toward.
💡 Vision tells everyone where the company is heading — mission tells them why they exist today.