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Business
User-Generated Content
Content created by your customers (reviews, photos, videos) that you can use in marketing.
User-generated content is highly trusted because it feels authentic. Brands encourage it with hashtags, contests, and by featuring customer posts. It is usually much more convincing than professional ads.
It's letting your happy customers do the advertising for you by showing off your product.
Real world: GoPro encourages customers to share their adventure videos. The best ones are reposted by GoPro and become powerful social proof that real people love the cameras.
💡 User-generated content is free marketing that customers actually trust.