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Business
Search Engine Marketing
Paid advertising that appears in search engine results (mainly Google Ads).
SEM (Search Engine Marketing) is very effective because people are actively looking for what you offer. It is usually more expensive than social ads but converts much better. Good keyword research and landing pages are essential.
It's paying to appear at the very top of Google when someone searches exactly what you sell.
Real world: A new mattress brand bids on the keyword "best mattress for back pain". Their ad appears at the top of Google results and they only pay when someone clicks it.
💡 SEM puts your product in front of people who are already ready to buy.