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Business
Scenario Planning
Preparing detailed plans for several possible future situations (best case, worst case, most likely).
Scenario planning was made famous by Shell in the 1970s. It helps companies prepare for uncertainty instead of being surprised. The best plans include trigger points that automatically activate different strategies.
It's writing three different movie scripts for the future and deciding how the company will act in each one.
Real world: An airline creates three scenarios: oil stays cheap, oil price doubles, or a new pandemic hits. For each scenario they already know which routes to cut, which planes to ground, and how much cash they will need.
💡 Scenario planning turns uncertainty into a competitive advantage.