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Online Business
Sales Funnel
The step-by-step journey a customer goes through from first discovering a product to making a purchase.
Funnels help businesses guide customers smoothly toward a purchase by reducing confusion and friction.
It’s like a path in a video game — guiding players from start to finish.
Real world: A person sees an ad, visits a site, reads reviews, and then buys.
💡 A sales funnel is the journey from interest to purchase.