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Business
Return on Marketing Investment
How much revenue or profit you make for every pound spent on marketing activities.
ROMI is the ultimate measure of marketing effectiveness. It includes all costs (ads, content creation, tools). Smart businesses track ROMI for every channel and campaign so they can double down on what works and cut what doesn't.
It's the report card for your marketing money — did it actually pay for itself and make extra profit?
Real world: A company spends £10,000 on a TikTok campaign and generates £45,000 in tracked sales. Their ROMI is 4.5x — very healthy. They decide to increase the budget next month.
💡 High ROMI means your marketing is a profit centre, not a cost centre.