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Business
Return on Ad Spend
How much revenue you earn for every pound spent on advertising.
ROAS is the most important metric for paid advertising. It tells you immediately whether an ad campaign is profitable. Different products and platforms have different target ROAS numbers.
It's the clearest report card for your ad money — £1 in, how many pounds come back out?
Real world: A Facebook ad campaign costs £2,000 and generates £11,000 in sales. ROAS is 5.5x. Most profitable online stores aim for at least 4x ROAS after all costs.
💡 Strong ROAS means your advertising is a profit machine, not a cost.