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Online Business
Retargeting
Showing ads to people who have already visited your website or added something to their cart but didn’t buy.
Retargeting (also called remarketing) has much higher conversion rates than cold advertising because the person already knows your brand. It’s usually the highest-ROI ad tactic in e-commerce.
Platforms like Facebook, Google, and TikTok all have easy retargeting tools.
It's like politely following someone around the mall who looked at a jacket but put it back — reminding them why they liked it.
Real world: Someone spends 3 minutes on your store looking at headphones but leaves. The next day they see your ad on Instagram with the exact headphones and a "10% off if you come back" code. Many return and buy.
💡 Retargeting turns window shoppers into actual customers.