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Business
Remarketing
Showing ads to people who have already visited your website or interacted with your brand but didn't buy.
Remarketing (or retargeting) has much higher conversion rates than cold ads because the person already knows your brand. It is one of the highest-ROI tactics in digital marketing.
It's politely reminding the person who looked at shoes in your shop but walked out without buying.
Real world: Someone adds headphones to their cart but leaves. The next day they see an ad for the exact headphones with a small discount on Instagram. Many return and complete the purchase.
💡 Remarketing turns window shoppers into actual paying customers.