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Online Business
Pay-Per-Lead (PPL)
A model where you earn money when someone signs up or shows interest, not necessarily buys.
Pay-Per-Lead programs are common in industries like finance or software. They focus on collecting potential customers rather than immediate sales.
This can be easier than selling but often pays less than full purchases.
It’s like getting paid for bringing someone to the door, even if they don’t go inside.
Real world: You earn money when someone enters their email for a free trial.
💡 PPL rewards you for generating interest, not final sales.