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Online Business
Pay Per Click
An advertising model where you only pay when someone actually clicks your ad.
Pay Per Click (PPC) is the most popular form of online advertising. The biggest platforms are Google Ads, Meta Ads, and TikTok Ads. You set a budget and a maximum amount you're willing to pay per click (called a bid).
Smart advertisers track everything: which keywords bring buyers, what the conversion rate is, and whether the money spent is making a profit. The goal is to keep the cost per click low while making the sale price high enough to cover it.
It's like paying the bus driver only when a passenger actually gets on the bus. No clicks = no charge.
Real world: A dropshipping store runs Google Ads for "wireless earbuds". They only pay when someone clicks the ad and lands on their Shopify page. If 1,000 people see the ad but only 80 click, they pay for those 80 clicks.
💡 PPC lets you turn on the customer tap whenever you want — but only if your math works.