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Online Business
Online Course Creation
Packaging your knowledge or skills into a structured video-based course that students pay to access — one of the highest-margin digital products available.
Online courses are sold through platforms like Teachable, Kajabi, Thinkific, or directly through your own website. Prices range from $27 for a mini-course to $2,000+ for comprehensive programs with community and coaching included. The margin is extraordinary — once the videos are recorded, the cost of selling to the 1,000th student is essentially zero compared to the first.
The formula for a successful course: solve a specific, painful problem for a defined audience who already knows they need the solution. "Photography for beginners" is too broad. "How to shoot professional product photos for your Etsy shop using just your iPhone" is specific, solves a known problem, and speaks directly to a buyer who is already spending money on their business. Specificity is the difference between a course that sells and one that collects digital dust.