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Business
OKR
Objectives and Key Results — a goal-setting framework that connects big ambitious goals with measurable results.
OKRs were popularised by Intel and then Google. They are now used by thousands of fast-growing companies. The best OKRs are ambitious, transparent, and reviewed every quarter.
It's a way of saying 'here is the big thing we want to achieve and here are the numbers that will prove we did it'.
Real world: Google uses OKRs. An objective might be 'Become the best search engine in Europe'. Key results could be 'Grow market share to 65%' and 'Increase daily searches by 40%'. Everyone in the company has OKRs that align with the company ones.
💡 OKRs turn vague ambitions into clear, measurable commitments.