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Business
Niche Market
A small, specialised segment of a larger market where a business can focus and dominate.
Niche markets have less competition, more loyal customers, and often higher margins. Online business makes niches easier to reach. The risk is that the niche may be too small to support big growth.
It's finding a tiny corner of the beach where almost no one else is selling umbrellas.
Real world: Instead of competing with giant sportswear brands, a company makes high-end hiking boots specifically for people with wide feet — a niche market that big brands ignore.
💡 A well-chosen niche lets small businesses compete and win against giants.