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Net Revenue Retention
NRR — a key SaaS metric that shows how much revenue you keep and grow from existing customers after churn and downgrades.
NRR above 100% means your existing customers are growing your revenue even without new sales. World-class SaaS companies often have 110–130% NRR.It's like checking how much money your regular customers are spending this year compared to last year.
Real world: If you started the year with $1 million in revenue from existing customers and ended with $1.2 million (after churn and upgrades), your NRR is 120%.
💡 Aim for high Net Revenue Retention — it proves your product is so good that customers keep paying more over time.