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Business
Net Promoter Score
A simple score from 0–100 that measures how likely your customers are to recommend your product or service.
NPS is one of the most popular customer loyalty metrics in business. Companies track it monthly and use it to improve products and service. A rising NPS usually predicts future revenue growth.
It's the 'would you tell your friends about us?' question turned into a single number.
Real world: A company asks customers 'On a scale of 0–10, how likely are you to recommend us?' and subtracts the percentage of detractors from promoters to get the NPS. Apple and Amazon usually score above 70 — considered excellent.
💡 NPS turns customer feelings into a simple number that every manager can understand.