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Online Business
Merchant
The company or person that owns and sells the product being promoted.
Merchants handle the product, pricing, and fulfillment. They rely on affiliates or marketing to bring in customers.
Without merchants, there would be nothing to sell — they are the source of the business.
The merchant is the restaurant owner while affiliates are the people bringing in customers.
Real world: A brand selling sneakers is the merchant, while influencers promote those sneakers.
💡 The merchant is the one who owns the product and makes the sale possible.