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Business
Licensing Your IP
Granting other businesses or individuals the right to use your intellectual property — a patent, trademark, design, software, or creative work — in exchange for royalty payments.
IP licensing works across many asset types. Patents: a manufacturer licenses the right to use your patented production method or product design, paying per unit sold. Trademarks/Brand licences: a character or brand (Mickey Mouse, a sports team logo) is licensed to manufacturers who put it on merchandise — the IP owner earns royalties on every product sold. Software licences: developers license software to businesses who pay per seat, per user, or per transaction. Music licences: songwriters earn performance royalties when their music is played on radio, streamed, or used in TV/film.
Structuring a licence deal involves negotiating: royalty rate (typically 2-15% of net sales depending on the industry and exclusivity), exclusivity (exclusive licences command higher royalties but limit your ability to licence to others), territory (geographic limits on where the licensee can use the IP), minimum guarantees (minimum annual payments regardless of sales — protecting you if the licensee underperforms), and audit rights (your right to verify the sales figures they're reporting royalties on). A well-structured IP licence turns a one-time creative or inventive effort into a decades-long income stream.