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Business
KPI
Key Performance Indicator — a measurable number that tells you how well the business (or a specific part of it) is doing.
Good KPIs are specific, measurable, and actionable. Every department usually has its own (marketing tracks cost per click, customer support tracks response time, etc.).
The trick is not tracking too many — just the 5–7 numbers that actually move the needle.
It’s the speedometer, fuel gauge, and check-engine light all rolled into one for your business.
Real world: An e-commerce store tracks KPIs like conversion rate, average order value, cart abandonment rate, and customer acquisition cost. If any of them go the wrong direction, the owner knows exactly where to focus next.
💡 What gets measured gets managed — choose the right KPIs and your business improves almost automatically.