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Online Business
Influencer Marketing
Paying or partnering with people who have an engaged audience (YouTubers, TikTokers, Instagrammers) to promote your product.
Influencer marketing works because people trust real creators more than traditional ads. You can pay with money, free products, or revenue share (affiliate commission).
The smartest brands choose micro-influencers (10k–100k followers) who have very engaged audiences in their exact niche — often better results than paying a huge celebrity.
It’s like asking the coolest kid in school to wear your jacket so everyone else wants one too.
Real world: A skincare brand sends free products to mid-size beauty TikTokers. One creator makes a 15-second honest review that gets 2 million views. Thousands of people click the link and buy the serum that week.
💡 A good influencer partnership can explode your sales overnight when the right creator tells their audience they actually love your product.