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Online Business
Impression
One view of your ad, post, or content by a user — used to measure how many times something is seen.
Impressions are part of ad metrics. Cost per mille (CPM) is the price per 1,000 impressions. High impressions with low engagement can signal the content or targeting needs improvement.
Every time your sponsored video or Instagram ad appears on someone's screen, that's an impression.
Real world: A creator running sponsored content might get millions of impressions. If only a small percentage click or buy, the conversion rate is low — but high impressions still build brand awareness.
💡 Impressions tell you how many eyeballs you reached — but real success comes from turning those views into actions.