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Online Business
Fulfillment
The process of receiving, packing, and shipping an order to a customer.
Fulfillment includes everything from processing the order to delivery. In many online businesses, this is handled by suppliers or third-party services.
Fast and reliable fulfillment is key to customer satisfaction.
It’s the behind-the-scenes magic that turns a click into a package at your door.
Real world: After someone orders a product, a warehouse packs it and ships it out.
💡 Fulfillment is how an order actually reaches the customer.