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Freemium
Offering a free basic version of your product to hook users, then charging for premium features.
Freemium works extremely well for digital products and SaaS because the marginal cost of adding one more free user is almost zero. The free users become marketing for the paid version.
The key is making the free version useful enough to get people hooked but limited enough that many upgrade.
It's like letting people play the first few levels of a game for free, then charging for the rest of the game and extra lives.
Real world: Canva gives away a powerful free design tool. Millions of people use it, then happily pay £10–15/month for the Pro version with more templates, storage, and brand kits.
💡 Freemium is the fastest way to build a huge user base and then turn a percentage of them into paying customers.