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Online Business
Engagement Rate
The percentage of people who actually interact with your post or content (likes, comments, shares, clicks).
Platforms like Instagram, TikTok, and YouTube use engagement rate to decide which content to show more people. Good engagement means your content is interesting and your algorithm loves you.It's like measuring how many kids actually play with the toys you put out instead of just walking past them.
Real world: If 10,000 people see your Instagram post and 800 like or comment, your engagement rate is 8% — higher is better.
💡 Focus on creating content people actually want to like and comment on — high engagement rate means free reach and more sales.