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Online Business
Digital Product
Something you create once and can sell unlimited times — ebooks, courses, templates, music, stock photos, etc.
Digital products have huge margins (often 90%+) and can be delivered instantly. Popular types include Notion templates, Canva design packs, online courses, planners, and stock graphics.
Once created, they become passive income — you market them and the sales keep coming while you sleep.
It’s like baking one perfect cake recipe and then selling the recipe card to thousands of people instead of baking a new cake every time.
Real world: A fitness coach records a 30-day workout program once, puts it behind a paywall on their website, and sells it forever. Every new sale is almost pure profit because there’s no extra cost to deliver another copy.
💡 Digital products are the closest thing online business has to a money printer.