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Business
Cost Per Mille
The cost of showing your ad to 1,000 people (also called CPM).
CPM is the standard pricing model for many social media and display ads. Lower CPM means cheaper awareness. It is especially important for brand-building campaigns where the goal is reach rather than immediate sales.
It's the price per thousand eyeballs — how much you pay for every 1,000 times your ad appears.
Real world: An Instagram campaign has a CPM of £8. That means it costs £8 to show the ad to 1,000 people. If the campaign reaches 500,000 people, the total cost is £4,000.
💡 Lower CPM lets you reach more people with the same marketing budget.