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Business
Core Competency
The unique skills or resources that give a company a sustainable competitive advantage.
Core competencies are hard for competitors to copy. They should be valuable, rare, and difficult to imitate. Identifying and protecting them is one of the most important jobs of top management.
It's the one thing your company does better than anyone else in the world.
Real world: Apple's core competency is design and user experience. Google's is search and data. Companies that focus on their core competencies and outsource everything else usually win in the long run.
💡 Your core competency is your company's superpower — build everything around it.