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Online Business
Cookie Duration
The length of time a cookie stays active in a user’s browser after they click a link.
Different programs offer different cookie durations. Some last only 24 hours, while others can last weeks or even months. A longer cookie duration gives affiliates a better chance to earn commissions.
This matters because people don’t always buy immediately — sometimes they think about it first.
It’s like a timer on a referral — once it runs out, the credit disappears.
Real world: If a cookie lasts 30 days, and someone buys within that time, the affiliate still gets paid.
💡 Cookie duration is the time window you have to earn credit for a sale.