Ads end in 20 seconds
This content is free thanks to our sponsors
Sponsored Ad – I may earn a commission if you click and buy
Business
Conversion Funnel
The step-by-step journey a customer takes from first hearing about your brand to actually buying.
Businesses map and measure every stage of the funnel. They use analytics to see where people drop off and then improve those pages or offers. A well-optimised funnel turns more visitors into buyers.
It's a water slide that starts with strangers at the top and ends with happy paying customers at the bottom.
Real world: A typical funnel is: see ad → click to website → read product page → add to cart → checkout. Each step leaks some people, so businesses try to fix the leaks.
💡 Fixing leaks in your conversion funnel is one of the cheapest ways to grow sales.