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Online Business
Conversion
When a visitor completes a desired action like making a purchase or signing up.
Conversions are the goal of most online businesses. Whether it’s a sale, signup, or download, every conversion represents success.
Businesses track conversions to measure how effective their marketing is and to improve their strategies.
It’s the moment a casual browser turns into a paying customer — like a fan finally buying merch.
Real world: Someone clicks a product link and ends up buying it — that’s a conversion.
💡 A conversion is when interest turns into action.