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Online Business
Click-Through Rate
The percentage of people who click your ad or link out of everyone who sees it.
Platforms use CTR to decide how often to show your ad and how much to charge. Higher CTR usually means lower costs and better results. Strong headlines, images, and relevance improve CTR dramatically.
It's your ad's batting average — how many people who see it actually click.
Real world: An ad shown to 100,000 people gets 2,800 clicks. The click-through rate is 2.8%. Good CTR depends on the platform but anything above 1–2% is usually strong.
💡 Higher click-through rate = cheaper ads and better performance.