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Online Business
Churn
When a customer cancels their subscription or stops paying for your SaaS product.
Churn is the opposite of growth in SaaS. Even if you get new customers, high churn can make your business shrink. Reducing churn is usually the fastest way to grow profitably.It's like a customer walking out of your store and never coming back.
Real world: If 30 out of 1,000 customers cancel in a month, you lost 30 churned customers that month.
💡 Talk to every customer who churns — their feedback is pure gold for improving your product and keeping future customers longer.