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Business
Brand Awareness
How many people know and recognise your brand when they see or hear it.
Brand awareness is measured by surveys and social mentions. It is the first step in the marketing funnel. Companies build it through advertising, content, sponsorships, and consistent visual identity.
It's how famous your shop's name is in town — the more people who know it, the easier it is to sell.
Real world: Nike has extremely high brand awareness — almost everyone recognises the swoosh logo. This makes it much easier for them to launch new products successfully.
💡 High brand awareness makes every other part of marketing easier and cheaper.