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Online Business
Bounce Rate
The percentage of visitors who leave your website after viewing only one page.
A high bounce rate usually means the page is slow, doesn’t match what the visitor expected, or isn’t mobile-friendly. Google also uses bounce rate as a ranking signal — pages that keep people longer tend to rank higher.
Fixing bounce rate is one of the fastest ways to improve SEO and sales.
It's like someone walking into your shop, looking at one shelf, and immediately walking out again.
Real world: A blog post about "how to start dropshipping" has a 75% bounce rate. The owner adds a clear table of contents, better images, and a free checklist at the top. Bounce rate drops to 38% and more people stay to read the whole guide and click the affiliate links.
💡 Lower bounce rate = more people actually see what you’re selling.