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Business
Bluff
A term from poker where a player pretends to have a stronger hand than they actually do; in business and finance it refers to signaling strength or confidence to influence others, even when the underlying position may be weaker.
Bluffing can work if others believe the signal, but it carries risk if exposed. In markets, it’s closely watched and often short-lived.It’s like acting confident with bad cards to make others fold.
Real world: A company signals aggressive expansion to scare competitors. A trader places large orders to influence market perception.
💡 Perception matters—but reality eventually catches up.