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Business
B2B
Business-to-Business — when one company sells products or services to another company, not directly to everyday consumers.
B2B sales usually involve longer sales cycles, decision-makers from multiple departments, and custom pricing. Marketing is different too — think LinkedIn ads, industry events, and detailed case studies instead of flashy consumer ads.
Many successful online businesses start B2C but add B2B services later (e.g., offering white-label products or software tools to other brands).
It's like a factory that makes phone screens selling them to Apple instead of selling single screens to random people on the street. The deals are usually bigger, take longer to close, and involve contracts and negotiations.
Real world: Shopify sells its e-commerce platform to other businesses (online stores). A dropshipping supplier sells bulk products to store owners. These B2B sales often have higher value but require more trust and relationship-building.
💡 B2B can mean steadier, higher-value revenue — but it requires patience and strong relationships.