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Online Business
Average Order Value
The average amount a customer spends in one purchase on your store.
Raising average order value is one of the easiest ways to grow profit without getting more visitors. Tactics include bundles, upsells at checkout, free shipping thresholds, and loyalty discounts for bigger carts.
It's how big the shopping basket usually is when someone checks out.
Real world: A gadget store has an average order value of £28. By adding 'frequently bought together' bundles, the AOV rises to £41 — almost 50% more revenue from the same number of orders.
💡 Higher average order value means more money from every customer who already decided to buy.