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Online Business
Advertiser
A business that promotes its product or service to attract customers.
In affiliate systems, the advertiser is often the same as the merchant. They pay others to bring attention and customers.
Advertising is all about visibility — getting in front of the right audience.
An advertiser is like someone putting up giant signs saying “Hey, look over here!”
Real world: A company runs online ads or works with influencers to promote a new product.
💡 An advertiser is the one paying to get attention.